Website Creation

Hebatronic: More Leads, Better Conversion, Stronger Brand

Hebatronic’s website, a leading manufacturer of circuit boards for LED lighting solutions like ISELED and ILaS, underwent a comprehensive redesign—not just to appear more modern, but to set new standards in B2B marketing. The goal: increased visibility, more inquiries, and a better user experience.

Client

Hebatronic GmbH

Services

Lead agency, corporate design, web design, web development, SEO, email marketing

Initial situation

Our client had previously invested in SEO, but despite good visibility, the expected results did not materialize: visitors bounced off the site immediately (high bounce rate). The outdated, technically obsolete design appeared untrustworthy and failed to convince visitors to make contact.

Our Solution

For this project, we opted for a complete visual relaunch. We not only brought the website up to the latest technical standards but also created a fresh, modern design that deliberately incorporates emotions into B2B communication. The focus was on conveying professionalism and trust through visual clarity and contemporary design.

Project Goal

Hebatronic’s website was intended not only to achieve better Google rankings but also to strengthen the trust of potential B2B customers. The goal was a modern, appealing design that combines innovation and technical expertise with emotional imagery. At the same time, the site needed to be optimized for the international market—with a clear structure, bilingual setup, and improved user experience.

  • Better Visibility
  • More Sales
  • More Customer Inquiries
  • Improved Brand Recognition

Key Updates

01

Landing page with clear structure

The homepage guides users from the initial emotional appeal (an inviting header image connecting people and technology) to the technical details and products.

02

Dedicated product pages

Each product now has its own page with technical details and applications – a crucial step that was completely missing on the old website.

03

Contact forms

Previously, a button only opened the email client, making contact unnecessarily difficult. Now, there are forms that directly collect the most important information. This saves time and simplifies communication.

04

SEO Optimization

With targeted content strategies, such as a dedicated information page about ISELED technology, the website was optimized for relevant keywords to sustainably improve visibility in search engines.

The result?

The new website now immediately conveys expertise, builds trust, and emotionally engages visitors. As a result, we were able to significantly reduce the bounce rate and noticeably increase interaction and contact inquiries. This turns visibility into real success.

Do you like our approach?

Then get in touch with us.

30 minutes is enough to discuss your wishes and the next steps. After that, you’ll receive your offer – and then we get started.

15 Minuten, online, kostenlos.